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Creator’s guide to create & monetise Email Course (with examples)

    How to create and monetise Email Course (see examples)

    Creating a full length online course is always a challenging project for creators, and it requires as much commitment from the viewers in order to fully reap the benefits. In light of this, simpler course format like email course is getting more popular among creators looking to create more consumable content in shorter time span.

    In this article, we dive deep into the advantage of email course when compared to full length course. You will learn best practices with ideas and examples from other creators.


    Email course vs Full length course

    Email course is a series of (usually weekly/daily) emails sent out to the learners over a period of time – with a focus on a specific topic. Learners have to subscribe and provide their email addresses in order to be “enrolled” into the email course.

    The goal of an email course, is to help learners paced their learning with bit size lesson, that they can easily access from their email inbox. It also provides an excellent channel to build personal connection between the creator and the learners.

    Compared to a full length multi-video online course, email course stands out in the following ways:

    • Easy to produce and update via email marketing softwares.
    • Built-in mechanism to capture learners’ email address.
    • High virality, as learners can forward the emails to their peers easily.
    • Encourage personal interaction with learners, as learners can reply to email and start a conversation.
    • Requires minimal file storage space as compared to video files.

    Email course best practice

    Email course frequency

    Design an email sequence of 5-15 emails, with each email sent out weekly or daily. You may also schedule higher frequency for the initial emails, and space out the later emails to lower frequency.

    Email course content

    Focus on ONE lesson only in each email, and keep the email content digestible.

    Write with a personal tone, and always end with an actionable item your learners can immediately perform related to the lesson. This could be as simple as asking simple questions, and let them reply to the email with their answers.

    Numbering the emails

    Screenshot of email with numbered subject title

    Numbering your email in their subject titles help your learners keep track of their progress and appreciate how far they have gone.

    Engage and update with fresh content

    While this is not a MUST, you should absolutely do this.

    Once the email sequence ended, learners should not be left to feel like the learning journey has ended. Instead, promise them you will send fresh related content as and when (and actually do it); and encourage them to reach out anytime if they need help.


    Email course examples

    Below are some email course we hand picked with a really great landing page designs you can refer to. Please click on each image to visit the actual email course landing page (and subscribe if you like!)

    Things we like in particular:

    • Clearly outline what you will learn throughout the course
    • Some have very personal approach, where the creators introduce themselves with a video or a short paragraph of text
    • Display of testimonial from others to inspire confidence
    Free email course on slideshow landing page by Analyst Academy
    Learn to create great slide show by Analyst Academy
    Free email course on slideshow landing page by Analyst Academy
    Present with Confidence and Impact by Geila Daughtrey
    Free email course Figma landing paage by Design Lab
    Figma 101 by DesignLab
    Free email course on proposal design landing page by Nusii
    Win More Proposals in only 5 days by Nusii
    Free Etsy email course landing page by Carley
    Make More Money on Etsy by Carley

    Softwares to create email course

    Most email marketing softwares are able to create an email sequence easily. If you have experience with any of them, you should just use the one you are familiar with.

    For references, below is a list of email marketing softwares you can consider:


    Monetising email course

    Most creators set up email course as a free course, in order to help bring interested learners into the funnel for more in-depth learning.

    However, it is totally possible to monetise your email course:

    If you are confident with the value your email course offer, there is nothing wrong to make it a paid product. A good example is Nathan Barry’s Secret Newsletter about Money.

    Affiliate links

    If what you are teaching requires purchase of tools, inserting affiliate links with your product recommendation can be a good way to monetise the email course. It also helps that many brands are happy to share promo code with you for your affiliate marketing activities.

    Given, you have to inform the learners about the affiliate links before hand.


    Frequently asked questions

    What kind of email course should I create?

    Unlike full length course, email course is highly accessible, so there isn’t any limit on what you can include. However, to get the most impact across to the learners, we should take stock of how these courses are consumed and create accordingly.

    As is the nature with email course which requires a lot of reading from learners, it is more suitable to share soft skills or teachings that are timeless, and supported by stories (your own experience or otherwise) to keep learners engaged.

    I have already created a full length course / other content form. Can I repurpose it to email course?

    Fantastic! If you already have created content in other formats – whether it is online course, book, Youtube videos etc – repurposing them into email course is a much simpler process.

    The key thing is to bear in mind that we are NOT trying to compress the full content into email course. Rather, we need to break it down into many small pieces of topic and start building our Emai Course with these as the building blocks.

    How can I attract learners to join my email course?

    Here are some ideas:

    • If you have an existing following (social media or mailing list), you should definitely blast it out to them. You will never who has been waiting for a different content format than your existing ones.
    • If you have no existing following, consider joining online communities like any related Facebook Group, Telegram Group, Discord group, Subreddit etc. Contribute meaningful, and chip in to recommend your course ONLY WHEN it is appropriate.
    • Reach out and share the email course with friends and family who share common interest.
    • Work with creators who are in the same space and work out a mailing list swap arrangement.